Marketing OPERATIONS Consulting
The Marketing Operations
Marketing Ops Success Stories
As a B2B Marketing Operations Consultancy, you’re hiring us to figure out the metrics that matter and optimize for the home run.
We want you to know you’re in good hands.
Let’s talk about growing your company
Marketing Operations Consulting for B2B Scale-ups
At IVICUO, we assist B2B Scale-ups in crafting and executing optimal strategies, refining processes, and configuring the most effective marketing stack mix. Our goal is to ensure a seamless transition from marketing efforts to tangible sales and revenue. Unlike conventional agencies, we actively integrate ourselves into your team, and our distinctive project management process is customized to guarantee the achievablity of your goals.
Optimize Lead Conversion for Maximum Revenue
Lead Qualification focused on business
Data enrichment strategy
Lead Assignment and Recycling rules
Customer Journey & touch points
PLG & SLG Strategy
Track and Report on your Marketing Strategy
Campaign Tracking Management
Source and Conversion Tracking
Reporting & Dashboards
Ad-hoc Business Analysis
Cookie Compliance Management
Maximize your Team's Marketing Stack for Sustainable Growth
Stack Integration Health
Tools selection and benchmark
Training of the team on the correct usage of the tools
Identify and leverage features of the existing stack
B2B Marketing Experts
Hi, I am Ivo Campos
I’m a B2B Marketing expert and Certified Pardot Consultant, with experience in both remote and in-house team management. I’ve worked across a wide array of sectors for early phase startups and multinationals, successfully rolling out Inbound Marketing strategies and Marketing Automation systems. At IVICUO, our mission is to drive value and measurable business results for our clients. I am also co-founder of B2BMarketers.com
Hi, I am Julien Hennico
Hi, I am Josefina Obelleyro Ruibal
I have worked in a high growth start up, working with the team’s implementation of CRM, considering the product roadmap, and leading the design and implementation of business related aspects – such as dashboards of key metrics for the company. Working in a transversal position with many teams and people, I have learned the value of always being aligned and the importance of processes automation. I will always aim to perform any job to the best possible quality.
Hi, I am Andrea Vidal
Hi, I am Alejandro Vieira
I come from a background in Marketing and Logistics Management, where I discovered the world of Data Analysis and Marketing Operations. I am a proactive person who sets high standards for my own work and I believes in teamwork as the leader of success. At IVICUO, I work with the Data Team, solving problems for our clients with passion and efficiency.
Hi, I am Laura Aguirrechu
I have spent several years abroad, working and volunteering for a range of international organizations where I gained invaluable experience in marketing, people, management and communication. I love contributing to innovative ideas and providing support with marketing operations, which is one of the reasons why I am proud to be part of the IVICUO team. I am proactive, value good communication and enjoy expanding my knowledge in various marketing topics.
Hi, I am Alejandro Fernández
With four years of experience in the Human Resources field, I specialize in project management, recruitment, culture development, and office coordination. I have worked in different industries and scale-ups, and my expertise has helped to enhance HR capabilities and optimize internal processes.
Hi, I am Vanessa Vettor
Coming from an HR background, with broad experience managing projects, data analyzing, reporting, and client management, I have decided to change my career to my real passion: Digital Marketing. I’ve been working in different industries and projects learning about automation, data analysis, customer journey, and CRM.
I’m a proactive, result and client-oriented person, who also believes that in teamwork the results are always better, one of the reasons why I’m proud to be part of IVICUO team.
Book a meeting and let’s discuss how we can help you achieve your growth goals:
B2B Marketing Tips
The idea with this blog is to share with you tips and learnings on B2B Marketing – stay tunned and let us know what you’d like to read next!