B2B Marketing OPERATIONS Consulting
Keep your marketing laser-focused on growing your company
B2B Marketing Success Stories
As a B2B Marketing Operations Consultancy, you’re hiring us to figure out the metrics that matter and optimize for the home run.
We want you to know you’re in good hands.












Let’s talk about growing your company
B2B Growth Strategy in action
We focus on one result: helping you achieve your growth goals. Here’s what we’re passionate about:
Marketing Automation
Implementation
Lead Grading
Lead Scoring
Lead Assignment
Customer Journey & touch points
CRM Connection
Reporting
B2B Website
Optimization
Keyword research
Website Architecture
Content Strategy
Conversion Optimization
Reporting

B2B Marketing
Analytics
Web analytics set up
Attribution models
Tools integrations
Reporting & Dashboards
B2B Marketing
Strategy
Marketing planning
Marketing team structure
Periodic follow up of the plan
Key metrics definition and follow up
B2B Marketing Experts

Hi, I am Ivo Campos
I’m a B2B Marketing expert and Certified Pardot Consultant, with experience in both remote and in-house team management. I’ve worked across a wide array of sectors for early phase startups and multinationals, successfully rolling out Inbound Marketing strategies and Marketing Automation systems. At IVICUO, our mission is to drive value and measurable business results for our clients. I am also co-founder of B2BMarketers.com
Hi, I am Julien Hennico


Hi, I am Josefina Obelleyro Ruibal
I have worked in a high growth start up, working with the team’s implementation of CRM, considering the product roadmap, and leading the design and implementation of business related aspects – such as dashboards of key metrics for the company. Working in a transversal position with many teams and people, I have learned the value of always being aligned and the importance of processes automation. I will always aim to perform any job to the best possible quality.
Hi, I am Carmen Carrillo
I have a degree in journalism, philosophy, and an MBA. This diverse background has provided me with a multitude of skills to embrace the Marketing Operations challenges that are faced on a daily basis. I have experience in client management, team management, Pardot, Salesforce, and I am thrilled to continue learning every day. I like to say that I’m Guatemalan by birth, Italian by nationality, and world citizen by choice.


Hi, I am Mateusz Swiatek
Coming from a background in Marketing, I have developed a continually growing interest in all informatic tools with the potential to help me achieve my goals more efficiently. With experience on both the data side as well as in personal entrepreneurial projects, this mindset has led me to discover the fantastic, crucial and challenging world of Marketing Automation. Here, I can exploit and develop both my analytical and creative skills, and in doing so bring value to a proficient and diverse team.
Hi, I am Laura Aguirrechu
I have spent several years abroad, working and volunteering for a range of international organizations where I gained invaluable experience in marketing, people, management and communication. I love contributing to innovative ideas and providing support with marketing operations, which is one of the reasons why I am proud to be part of the IVICUO team. I am proactive, value good communication and enjoy expanding my knowledge in various marketing topics.


Hi, I am Alejandro Vieira
I come from a background in Marketing and Logistics Management, where I discovered the world of Data Analysis and Marketing Operations. I am a proactive person who sets high standards for my own work and I believes in teamwork as the leader of success. At IVICUO, I work with the Data Team, solving problems for our clients with passion and efficiency.
Our certifications



Let's Talk
Book a meeting and let’s discuss how we can help you achieve your growth goals:

B2B Marketing Tips
The idea with this blog is to share with you tips and learnings on B2B Marketing – stay tunned and let us know what you’d like to read next!