B2B Marketing Consulting

Keep your marketing laser-focused on growing your company

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B2B Marketing Success Stories

As a B2B Marketing Consultancy specialized in Marketing Automation and Lead Generation, you’re hiring us to figure out the metrics that matter and optimize for the home run.

We want you to know you’re in good hands.

IVICUO has been a superb addition to our marketing team at CARTO. They are exceptionally diligent, efficient and detail-oriented - but most importantly, their commercial acumen and their capability to adapt a demand generation strategy to a highly complex software product is what has made them so valuable to our team.
FLO BRODERICK,VP Marketing at CARTO
FLO BRODERICK,
IVICUO quickly understood our market and the needs of both our Sales and Marketing teams. We’ve already seen big improvements not only in the implementation of Pardot but also in our lead generation strategy worldwide. Thanks to their consultancy work, we’ve managed to measure the impact the Marketing team has on the business, and our commercial productivity has increased.
IVÁN TINTORE,CEO at iContainers
IVÁN TINTORE,
Julien & Ivo are true B2B marketing experts. They know everything there is to know about lead generation, retention and branding. They helped my team build our new website: the project has been delivered on time and the results are outstanding.
EDOUARD BORIE,CMO at Kiute.com
EDOUARD BORIE,
It has been a real pleasure to collaborate with Julien and Ivo. We hired them since the launching of Cobee and since then we have been working together in several strategic and marketing projects. They are highly experienced but also close to the people in the company, which is an extremly valuable asset that we look for in the consultants that work with us. I am very happy that we had them from the early beginning!
Borja Aranguren Herrera,CEO & Co-founder at Cobee
Borja Aranguren Herrera,
Ivo built our demand generation platform from the ground up. It has accounted for over 50% of our company’s new business prospects. Apart from being the best digital expert I’ve ever met, Ivo is an incredible manager and a source of inspiration for our team. I can only feel lucky to have worked with such a great professional.
ARNAUD ROY,Chief of Strategy at Launchmetrics
ARNAUD ROY,
IVICUO’s expertise in B2B marketing has given us new insights into our model: we have been able to quickly identify the most vital parts of our growing business and prioritise our activities, as well as initiate ones that we really needed to start doing. We'd recommend IVICUO without hesitation.
MIGUEL A. IVARS,CEO en Adtuo
MIGUEL A. IVARS,
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Let’s talk about growing your company

LET’S TALK

B2B Growth Strategy in action

We focus on one result: helping you achieve your growth goals. Here’s what we’re passionate about:

marketing-automation
Marketing Automation
Implementation
YOUR GOAL: Achieve better alignment between Sales & Marketing teams

WHAT WE DO: IVICUO ensures that your marketing tools are fully aligned with your CRM:

  • Lead Grading

  • Lead Scoring

  • Lead Assignment

  • Customer Journey & touch points

  • CRM Connection

  • Reporting

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B2B-Website
B2B Website
Optimization
YOUR GOAL: Convert your website on a lead generation machine

WHAT WE DO: IVICUO will optimize your website to increase your visitors and conversions:

  • Keyword research

  • Website Architecture

  • Content Strategy

  • Conversion Optimization

  • Reporting

v
B2B-Marketing
B2B Marketing
Analytics
YOUR GOAL: Identify the impact Marketing has on your business revenue

WHAT WE DO: IVICUO will ensure your Marketing actions are measured correctly and provide you the right insights:

  • Web analytics set up

  • Attribution models

  • Tools integrations

  • Reporting & Dashboards

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lead-generation
B2B Marketing
Strategy
YOUR GOAL: A medium-term marketing vision aligned to business growth

WHAT WE DO: IVICUO will organize workshops with your internal team to define a Marketing strategy to generate business opportunities:

  • Marketing planning

  • Marketing team structure

  • Periodic follow up of the plan

  • Key metrics definition and follow up

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B2B Marketing Experts

Hi, I am Ivo Campos

I’m a B2B Marketing expert and Certified Pardot Consultant, with experience in both remote and in-house team management. I’ve worked across a wide array of sectors for early phase startups and multinationals, successfully rolling out Inbound Marketing strategies and Marketing Automation systems. At IVICUO, our mission is to drive value and measurable business results for our clients

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Hi, I am Julien Hennico

My experience B2B marketing over the 10 past years has centred on the growth of high growth startups. I launched a successful lead generation strategy for TheFork.com (a TripAdvisor company) and managed the brand’s B2B marketing in 12 different countries. More recently I’ve been building the marketing strategy and team for Geoblink, a location intelligence tech start-up.

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Our certifications

Let's Talk

Book a meeting and let’s discuss how we can help you achieve your growth goals:

B2B Marketing Tips

The idea with this blog is to share with you tips and learnings on B2B Marketing – stay tunned and let us know what you’d like to read next!

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