Marketing OPERATIONS Consulting

The Marketing Operations
partner for
B2B ScaleUps

Marketing Ops Success Stories

As a B2B Marketing Operations Consultancy, you’re hiring us to figure out the metrics that matter and optimize for the home run.

We want you to know you’re in good hands.

IVICUO has been a superb addition to our marketing team at CARTO. They are exceptionally diligent, efficient and detail-oriented - but most importantly, their commercial acumen and their capability to adapt a demand generation strategy to a highly complex software product is what has made them so valuable to our team.

FLO BRODERICK,VP Marketing at CARTO

The IVICUO team are extremely professional. They are highly resilient with the capacity to get right to the bottom of every aspect of Pardot’s implementation that they undertake. They are true professionals who have made us more knowledgeable, our lives much easier, and who have quickly improved our strategies on several B2B marketing topics.

ANOUK COORNAERtLead Generation Manager at TheFork

IVICUO quickly understood our market and the needs of both our Sales and Marketing teams. We’ve already seen big improvements not only in the implementation of Pardot but also in our lead generation strategy worldwide. Thanks to their consultancy work, we’ve managed to measure the impact the Marketing team has on the business, and our commercial productivity has increased.

IVÁN TINTORE,CEO at iContainers

Julien & Ivo are true B2B marketing experts. They know everything there is to know about lead generation, retention and branding. They helped my team build our new website: the project has been delivered on time and the results are outstanding.

EDOUARD BORIE,CMO at Kiute.com

It has been a real pleasure to collaborate with Julien and Ivo. We hired them since the launching of Cobee and since then we have been working together in several strategic and marketing projects. They are highly experienced but also close to the people in the company, which is an extremely valuable asset that we look for in the consultants that work with us. I am very happy that we had them from the early beginning!

Borja Aranguren Herrera,CEO & Co-founder at Cobee

Ivo built our demand generation platform from the ground up. It has accounted for over 50% of our company’s new business prospects. Apart from being the best digital expert I’ve ever met, Ivo is an incredible manager and a source of inspiration for our team. I can only feel lucky to have worked with such a great professional.

ARNAUD ROY,Chief of Strategy at Launchmetrics

IVICUO’s expertise in B2B marketing has given us new insights into our model: we have been able to quickly identify the most vital parts of our growing business and prioritise our activities, as well as initiate ones that we really needed to start doing. We'd recommend IVICUO without hesitation.

MIGUEL A. IVARS,CEO at Adtuo

I love working with IVICUO, I've never felt like dealing with consultants but rather team members! They really helped shape our Marketing Ops strategy and are devoted to making every request or project a success. I highly recommend them to anyone looking to elevate their Marketing strategy.

Karima arrakhiz,Senior Marketing Ops at Swile

The secret weapon behind our demand machine. I would never want to be without the IVICUO team who are without doubt the best marketing ops brains in the business. IVICUO have been so instrumental in the building of our operational set-up that we now work with them across all three brands. The team is incredibly diligent, and highly professional, they build bespoke solutions and take the time to truly understand your business and needs. Could not recommend more highly.

Alice de Courcy,CMO at Cognism

Let’s talk about growing your company

Marketing Operations Consulting for B2B Scale-ups

At IVICUO, we assist B2B Scale-ups in crafting and executing optimal strategies, refining processes, and configuring the most effective marketing stack mix. Our goal is to ensure a seamless transition from marketing efforts to tangible sales and revenue. Unlike conventional agencies, we actively integrate ourselves into your team, and our distinctive project management process is customized to guarantee the achievablity of your goals.

Optimize Lead Conversion for Maximum Revenue

At IVICUO, our primary focus is on converting your marketing leads into revenue. We have developed robust systems to guarantee the quality and nurturing of your leads.

Moreover, we seamlessly integrate your marketing and sales processes, ensuring they work cohesively toward a common goal.

Lead Qualification focused on business
Data enrichment strategy
Lead Assignment and Recycling rules
Customer Journey & touch points
PLG & SLG Strategy
ABM Strategy
CRM Connection

Track and Report on your Marketing Strategy

Informed decisions hinge on accurate data. IVICUO ensures the resilience of your KPIs definitions and implements precise tracking and reporting mechanisms.

This enables a thorough understanding and continous monitoring of the impact of your marketing actions on the business.

Web analytics
Attribution models
Campaign Tracking Management
Source and Conversion Tracking
Reporting & Dashboards
Ad-hoc Business Analysis
Cookie Compliance Management

Maximize your Team's Marketing Stack for Sustainable Growth

As a team expands maintaining a robust Markeitng Stack becomes crucial.

IVICUO assists your team in crafting and sustaining the most effective Marketing Operations strategy to consistenly generate valuable business pportunities. Our tailored solutions ensure long-termsuccess and scalability for your growing enterprise.

Stack Integration Health
Tools selection and benchmark
Training of the team on the correct usage of the tools
Identify and leverage features of the existing stack

B2B Marketing Experts

Hi, I am Ivo Campos

I’m a B2B Marketing expert and Certified Pardot Consultant, with experience in both remote and in-house team management. I’ve worked across a wide array of sectors for early phase startups and multinationals, successfully rolling out Inbound Marketing strategies and Marketing Automation systems. At IVICUO, our mission is to drive value and measurable business results for our clients. I am also co-founder of B2BMarketers.com

Hi, I am Julien Hennico

My experience B2B marketing over the 10 past years has centred on the growth of high growth startups. I launched a successful lead generation strategy for TheFork.com (a TripAdvisor company) and managed the brand’s B2B marketing in 12 different countries. More recently I’ve been building the marketing strategy and team for Geoblink, a location intelligence tech start-up and I am co-founder of B2BMarketers.com

Hi, I am Josefina Obelleyro Ruibal

I have worked in a high growth start up, working with the team’s implementation of CRM, considering the product roadmap, and leading the design and implementation of business related aspects – such as dashboards of key metrics for the company. Working in a transversal position with many teams and people, I have learned the value of always being aligned and the importance of processes automation. I will always aim to perform any job to the best possible quality.

Hi, I am Andrea Vidal

My educational background in public relations and fundamental rights has allowed me to take advantage of unique opportunities in a wide range of sectors, including communications, education, and social impact/non-profit organizations.

IVICUO is a perfect fit because I’m motivated by finding opportunities that push me to grow into a better professional and allow me to contribute strengths such as identifying areas of improvement and implementing effective solutions.

Hi, I am Alejandro Vieira

I come from a background in Marketing and Logistics Management, where I discovered the world of Data Analysis and Marketing Operations. I am a proactive person who sets high standards for my own work and I believes in teamwork as the leader of success. At IVICUO, I work with the Data Team, solving problems for our clients with passion and efficiency.

Hi, I am Laura Aguirrechu

I have spent several years abroad, working and volunteering for a range of international organizations where I gained invaluable experience in marketing, people, management and communication. I love contributing to innovative ideas and providing support with marketing operations, which is one of the reasons why I am proud to be part of the IVICUO team. I am proactive, value good communication and enjoy expanding my knowledge in various marketing topics.

Hi, I am Alejandro Fernández

With four years of experience in the Human Resources field, I specialize in project management, recruitment, culture development, and office coordination. I have worked in different industries and scale-ups, and my expertise has helped to enhance HR capabilities and optimize internal processes.

Hi, I am Vanessa Vettor

Coming from an HR background, with broad experience managing projects, data analyzing, reporting, and client management, I have decided to change my career to my real passion: Digital Marketing. I’ve been working in different industries and projects learning about automation, data analysis, customer journey, and CRM.
I’m a proactive, result and client-oriented person, who also believes that in teamwork the results are always better, one of the reasons why I’m proud to be part of IVICUO team.

Our certifications

Let's Talk

Book a meeting and let’s discuss how we can help you achieve your growth goals:

B2B Marketing Tips

The idea with this blog is to share with you tips and learnings on B2B Marketing – stay tunned and let us know what you’d like to read next!

Marketing Automation

HubSpot Scoring: How to Take It to the Next Level

Lead Generation

How To Do Keyword Research For B2B Business