B2B Marketing OPERATIONS Consulting

Keep your marketing laser-focused on growing your company

B2B Marketing Success Stories

As a B2B Marketing Operations Consultancy, you’re hiring us to figure out the metrics that matter and optimize for the home run.

We want you to know you’re in good hands.

IVICUO has been a superb addition to our marketing team at CARTO. They are exceptionally diligent, efficient and detail-oriented - but most importantly, their commercial acumen and their capability to adapt a demand generation strategy to a highly complex software product is what has made them so valuable to our team.

FLO BRODERICK,VP Marketing at CARTO

The IVICUO team are extremely professional. They are highly resilient with the capacity to get right to the bottom of every aspect of Pardot’s implementation that they undertake. They are true professionals who have made us more knowledgeable, our lives much easier, and who have quickly improved our strategies on several B2B marketing topics.

ANOUK COORNAERtLead Generation Manager at TheFork

IVICUO quickly understood our market and the needs of both our Sales and Marketing teams. We’ve already seen big improvements not only in the implementation of Pardot but also in our lead generation strategy worldwide. Thanks to their consultancy work, we’ve managed to measure the impact the Marketing team has on the business, and our commercial productivity has increased.

IVÁN TINTORE,CEO at iContainers

Julien & Ivo are true B2B marketing experts. They know everything there is to know about lead generation, retention and branding. They helped my team build our new website: the project has been delivered on time and the results are outstanding.

EDOUARD BORIE,CMO at Kiute.com

It has been a real pleasure to collaborate with Julien and Ivo. We hired them since the launching of Cobee and since then we have been working together in several strategic and marketing projects. They are highly experienced but also close to the people in the company, which is an extremely valuable asset that we look for in the consultants that work with us. I am very happy that we had them from the early beginning!

Borja Aranguren Herrera,CEO & Co-founder at Cobee

Ivo built our demand generation platform from the ground up. It has accounted for over 50% of our company’s new business prospects. Apart from being the best digital expert I’ve ever met, Ivo is an incredible manager and a source of inspiration for our team. I can only feel lucky to have worked with such a great professional.

ARNAUD ROY,Chief of Strategy at Launchmetrics

IVICUO’s expertise in B2B marketing has given us new insights into our model: we have been able to quickly identify the most vital parts of our growing business and prioritise our activities, as well as initiate ones that we really needed to start doing. We'd recommend IVICUO without hesitation.

MIGUEL A. IVARS,CEO at Adtuo

I love working with IVICUO, I've never felt like dealing with consultants but rather team members! They really helped shape our Marketing Ops strategy and are devoted to making every request or project a success. I highly recommend them to anyone looking to elevate their Marketing strategy.

Karima arrakhiz,Senior Marketing Ops at Swile

The secret weapon behind our demand machine. I would never want to be without the IVICUO team who are without doubt the best marketing ops brains in the business. IVICUO have been so instrumental in the building of our operational set-up that we now work with them across all three brands. The team is incredibly diligent, and highly professional, they build bespoke solutions and take the time to truly understand your business and needs. Could not recommend more highly.

Alice de Courcy,CMO at Cognism

Let’s talk about growing your company

B2B Growth Strategy in action

We focus on one result: helping you achieve your growth goals. Here’s what we’re passionate about:

Marketing Automation
Implementation

YOUR GOAL: Achieve better alignment between Sales & Marketing teams

WHAT WE DO: IVICUO ensures that your marketing tools are fully aligned with your CRM:

Lead Grading
Lead Scoring
Lead Assignment
Customer Journey & touch points
CRM Connection
Reporting

B2B Website
Optimization

YOUR GOAL: Convert your website on a lead generation machine

WHAT WE DO: IVICUO will optimize your website to increase your visitors and conversions:

Keyword research
Website Architecture
Content Strategy
Conversion Optimization
Reporting

B2B Marketing
Analytics

YOUR GOAL: Identify the impact Marketing has on your business revenue

WHAT WE DO: IVICUO will ensure your Marketing actions are measured correctly and provide you the right insights:

Web analytics set up
Attribution models
Tools integrations
Reporting & Dashboards

B2B Marketing
Strategy

YOUR GOAL: A medium-term marketing vision aligned to business growth

WHAT WE DO: IVICUO will organize workshops with your internal team to define a Marketing strategy to generate business opportunities:

Marketing planning
Marketing team structure
Periodic follow up of the plan
Key metrics definition and follow up

B2B Marketing Experts

Hi, I am Ivo Campos

I’m a B2B Marketing expert and Certified Pardot Consultant, with experience in both remote and in-house team management. I’ve worked across a wide array of sectors for early phase startups and multinationals, successfully rolling out Inbound Marketing strategies and Marketing Automation systems. At IVICUO, our mission is to drive value and measurable business results for our clients. I am also co-founder of B2BMarketers.com

Hi, I am Julien Hennico

My experience B2B marketing over the 10 past years has centred on the growth of high growth startups. I launched a successful lead generation strategy for TheFork.com (a TripAdvisor company) and managed the brand’s B2B marketing in 12 different countries. More recently I’ve been building the marketing strategy and team for Geoblink, a location intelligence tech start-up and I am co-founder of B2BMarketers.com

Hi, I am Josefina Obelleyro Ruibal

I have worked in a high growth start up, working with the team’s implementation of CRM, considering the product roadmap, and leading the design and implementation of business related aspects – such as dashboards of key metrics for the company. Working in a transversal position with many teams and people, I have learned the value of always being aligned and the importance of processes automation. I will always aim to perform any job to the best possible quality.

Hi, I am Carmen Carrillo

I have a degree in journalism, philosophy, and an MBA. This diverse background has provided me with a multitude of skills to embrace the Marketing Operations challenges that are faced on a daily basis. I have experience in client management, team management, Pardot, Salesforce, and I am thrilled to continue learning every day. I like to say that I’m Guatemalan by birth, Italian by nationality, and world citizen by choice.

Hi, I am Mateusz Swiatek

Coming from a background in Marketing, I have developed a continually growing interest in all informatic tools with the potential to help me achieve my goals more efficiently. With experience on both the data side as well as in personal entrepreneurial projects, this mindset has led me to discover the fantastic, crucial and challenging world of Marketing Automation. Here, I can exploit and develop both my analytical and creative skills, and in doing so bring value to a proficient and diverse team.

Hi, I am Laura Aguirrechu

I have spent several years abroad, working and volunteering for a range of international organizations where I gained invaluable experience in marketing, people, management and communication. I love contributing to innovative ideas and providing support with marketing operations, which is one of the reasons why I am proud to be part of the IVICUO team. I am proactive, value good communication and enjoy expanding my knowledge in various marketing topics.

Hi, I am Alejandro Vieira

I come from a background in Marketing and Logistics Management, where I discovered the world of Data Analysis and Marketing Operations. I am a proactive person who sets high standards for my own work and I believes in teamwork as the leader of success. At IVICUO, I work with the Data Team, solving problems for our clients with passion and efficiency.

Our certifications

Let's Talk

Book a meeting and let’s discuss how we can help you achieve your growth goals:

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Keep your marketing laser-focused on growing your company

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