Marketing OPERATIONS Consulting

The Marketing Operations
partner for
B2B ScaleUps

Marketing Ops Success Stories

As a B2B Marketing Operations Consultancy, you’re hiring us to figure out the metrics that matter and optimize for the home run.

We want you to know you’re in good hands.

Let’s talk about growing your company

Marketing Operations Consulting for B2B Scale-ups

At IVICUO, we assist B2B Scale-ups in crafting and executing optimal strategies, refining processes, and configuring the most effective marketing stack mix. Our goal is to ensure a seamless transition from marketing efforts to tangible sales and revenue. Unlike conventional agencies, we actively integrate ourselves into your team, and our distinctive project management process is customized to guarantee the achievablity of your goals.

B2B Marketing Experts

Hi, I am Ivo Campos

I’m a B2B Marketing expert and Certified Pardot Consultant, with experience in both remote and in-house team management. I’ve worked across a wide array of sectors for early phase startups and multinationals, successfully rolling out Inbound Marketing strategies and Marketing Automation systems. At IVICUO, our mission is to drive value and measurable business results for our clients.  I am also co-founder of

Hi, I am Julien Hennico

My experience B2B marketing over the 10 past years has centred on the growth of high growth startups. I launched a successful lead generation strategy for (a TripAdvisor company) and managed the brand’s B2B marketing in 12 different countries. More recently I’ve been building the marketing strategy and team for Geoblink, a location intelligence tech start-up and I am co-founder of

Hi, I am Josefina Obelleyro Ruibal

I have worked in a high growth start up, working with the team’s implementation of CRM, considering the product roadmap, and leading the design and implementation of business related aspects – such as dashboards of key metrics for the company. Working in a transversal position with many teams and people, I have learned the value of always being aligned and the importance of processes automation. I will always aim to perform any job to the best possible quality.

Hi, I am Andrea Vidal

My educational background in public relations and fundamental rights has allowed me to take advantage of unique opportunities in a wide range of sectors, including communications, education, and social impact/non-profit organizations. 
IVICUO is a perfect fit because I’m motivated by finding opportunities that push me to grow into a better professional and allow me to contribute strengths such as identifying areas of improvement and implementing effective solutions.

Hi, I am Alejandro Vieira

I come from a background in Marketing and Logistics Management, where I discovered the world of Data Analysis and Marketing Operations. I am a proactive person who sets high standards for my own work and I believes in teamwork as the leader of success. At IVICUO, I work with the Data Team, solving problems for our clients with passion and efficiency.

Hi, I am Vanessa Vettor

Coming from an HR background, with broad experience managing projects, data analyzing, reporting, and client management, I have decided to change my career to my real passion: Digital Marketing. I’ve been working in different industries and projects learning about automation, data analysis, customer journey, and CRM.
I’m a proactive, result and client-oriented person, who also believes that in teamwork the results are always better, one of the reasons why I’m proud to be part of IVICUO team.

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Hi, I am Alejandro Fernández

With four years of experience in the Human Resources field, I specialize in project management, recruitment, culture development, and office coordination. I have worked in different industries and scale-ups, and my expertise has helped to enhance HR capabilities and optimize internal processes.

Hi, I am Maria José Llanos

With several years of Digital Marketing experience, primarily in e-commerce, I am eager to contribute my skills to a dynamic environment that values innovation and growth. Having successfully collaborated with B2C and B2B marketing clients and a commitment to continuous learning, my curiosity-driven approach resonates well with IVICUO’s values. The emphasis on technology and B2B marketing at IVICUO makes it an exciting fit for this role, aligning seamlessly with my professional interests.I’m a proactive, result and client-oriented person, who also believes that in teamwork the results are always better, one of the reasons why I’m proud to be part of IVICUO team.

Our certifications

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B2B Marketing Tips

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